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Question: 1. What is a new product? Illustrate your answer.

2. Explain the importance of an organized new-product development process and illustrate how it might be used for (a) a new hair care product, (1:) a new children's toy, (c) a new subscribers-only cable television channel.

3. Discuss how you might use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759659

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