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Question 1: Visit the website of a company with many different products and product lines (e.g. Energizer).

List the current product lines for your chosen company. Think of at least one idea each for new products that the company could add to its product offerings

1. Product line extension

2. New product line.

Explain how the new products fit within the existing product mix, and also why you think they would be successful.

Question 2: Jack Welch famously said* "Shun the incremental; go for the quantum leap"; the quantum leap being what is commonly referred to as "radical" innovation.

Which option do you think is better for a company today -- radical (discontinuous) or incremental (continuous) innovation? Explain your answer and illustrate with real-life examples. FYI, there are no "absolute" right or wrong answers, but you need to justify your answer.

http://www.ted.com/talks/charles_leadbeater_on_innovation.

Marketing Management, Management Studies

  • Category:- Marketing Management
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