Question 1 using the concepts of attractiveness expertise, Ask an Expert

Management Studies

Question: 1. Using the concepts of attractiveness, expertise, and trustworthiness, explain what makes Tiger Woods an effective (and extremely well paid!) endorser. Do the same for Maria Sharapova.

2. Presented early in the chapter was a quote from philosopher Alfred North Whitehead stating, "Seek simplicity and distrust it." What does this quote mean in terms of the effectiveness of particular advertising appeals, such as the use of humor?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92756744

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