Question 1 Using an existing brand name on new products is referred to as brand:

Question 2 Jello decides to introduce a new flavor of pudding: mocha. This pudding will be sold alongside its other flavors. This new product is an example of a:

Question 3 The four types of objectives discussed in the chapter are marketing, advertising, creative, and __________:

Question 4 Acme Inc. does a survey and finds out that by and large people don't like the taste of their candy bars. In which section of the SWOT analysis should this fact go?

Question 5 Which type of branding has the goal of enhancing the overall image of the firm?