Question 1 todays integrated marketing plan consists of a, Ask an Expert

Management Studies

Question: 1. Today's integrated marketing plan consists of a marcom strategy, an online strategy and a promotion strategy. What are the various activities included in each of these 3 strategy components?

2. What is the difference between relationship marketing and database marketing? With a majority of business organizations now using Database Marketing to maintain customer relationships, state Positive and Negative aspects of this method.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92667153

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