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Question: 1. The owner of a small grocery store-the only one in a medium-sized town in the mountains - has just learned that a large chain plans to open a new store nearby. How difficult will it be for the owner to plan for this new competitive threat? Explain your answer.

2. Discuss the probable impact on your hometown if a major breakthrough in air transportation allowed foreign producers to ship into any U.S. market for about the same transportation cost that domestic producers incur.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759181

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