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Question: 1. The Cookie Central Web site is dedicated to explaining exactly what cookies are and what they can do. Visit this site and present a discussion on how cookies can be and are used to compile lists for behavioral targeting purposes.

2. What has been your personal experience with e-mail advertising? Are you part of any opt-in lists whereby you receive regular (say once a week) e-mail messages? What proportion of the e-mail messages do you receive on a daily basis that you would consider spam?

Marketing Management, Management Studies

  • Category:- Marketing Management
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