Question: 1. Tell us your favorite product that you purchased using social media and what positioning statement the company used.

2. Make sure you include the information from the fill-in-the-blank positioning statement.

3. Also, state your opinion on how well social media clearly portrayed the positioning statement.

Brand Positioning Statement:

To ____      [insert target group, users/need] ________ , _______[insert brand name] _______ is the brand of ________ [insert competitive framework] _______ that ________ [insert point of differentiation benefit] ________ because _______ [insert two reasons why] ______. The brand character is ______[insert brand character]_________.