Question 1 review the goodyear case at the beginning of the, Ask an Expert

Management Studies

Question: 1. Review the Goodyear case at the beginning of the chapter and discuss how Goodyear's Place decisions relate to the product class concept. Explain your thinking.

2. Give two examples of service firms that work with other channel specialists to sell their products to final consumers. What marketing functions is the specialist providing in each case?

3. Discuss some reasons why a firm that produces installations might use direct distribution in its domestic market but use middlemen to reach overseas customers.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92760664

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