(Answered) Question 1 provide a short overview of the article2

Management Studies

Question: 1. Provide a short overview of the article.

2. Evaluate the methodological approach adopted by the authors, including the limitations of the methodology used.

3. Discuss the main findings and conclusions of the study.

4. In terms of the managerial implications of the findings, what recommendations would you provide to other cities similar to Rio from a destination marketing perspective?

Article: Swart, K., George, R., Cassar, J. & Sneyd, D. (2017). The 2014 FIFA World Cup: Tourists' satisfaction levels and likelihood of repeat visitation to Rio de Janeiro. Journal of Destination Marketing and Management.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92713766
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