Question 1 of 20
Surveys (described in the textbook) of more than 20,000 Internet users concluded that the psychographic data identified marketing opportunities in what percent of Internet user segments?
A. 54%
B. 48%
C. 46%
D. 37% Reset Selection
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Question 2 of 20
Which of the following is true in regard to marketing to seniors?
A. By 2030, seniors will make up 20% of the U.S. population.
B. Baby Boomers (b. 1945-1965) will decrease steadily over the next 20 years.
C. Only 36% of seniors use the Internet on a daily basis, according to a 2002 report.
D. Seniors generally use the Internet for amusement, not business. Reset Selection
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Question 3 of 20
Which of the following is FALSE in regard to teenage use of the Internet?
A. Teenagers in the U.S. are interested in influencing and purchasing high-tech products.
B. Since teenagers do not have access to credit cards, they are not generally big spenders on the Internet.
C. 40% of teenagers surveyed indicated that they would pay for high-tech purchases themselves.
D. 89% of teenagers have made an online purchase, according to a Jupiter Media Metrix report. Reset Selection
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Question 4 of 20
Which of the following is true in regard to consumer spending of money online?
A. People are less willing to spend money using digital transfers.
B. When the transaction is desired, people are more likely to make the payment in digital form.
C. Online bill payment is more popular due to increased efficiency.
D. Electronic exchanges are less satisfying than tangible exchanges. Reset Selection
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Question 5 of 20
Online reviews and expert opinions are successful in influencing consumer purchases of what type of goods?
A. Perishable
B. Search
C. Credence
D. Experience Reset Selection
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Question 6 of 20
The two most fungible resources available for exchange on the Internet are:
A. goods and services.
B. money and information.
C. love and status.
D. love and money. Reset Selection
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Question 7 of 20
The Internet inhibits shoppers of experience goods from:
A. retrieving a particular brandâ€TMs warranty.
B. consulting with experts on the quality of the goods prior to making the decision to purchase.
C. experiencing heterogeneity with respect to the goods available.
D. obtaining sensory knowledge of the product prior to purchase and delivery. Reset Selection
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Question 8 of 20
Business decision making today is based primarily on which of Foaâ€TMs six basic Internet resources?
A. Information
B. Money
C. Goods and services
D. Status Reset Selection
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Question 9 of 20
__________ provide(s) opportunities for consumer feedback, “word-of-mouth†advertising, and product/service complaints.
A. The e-commerce continuum
B. Intelligent agents
C. Heterogeneity
D. Online communities Reset Selection
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Question 10 of 20
Travel services, such as Expedia and Travelocity, demonstrate that online marketing can boost consumption of:
A. perishable goods.
B. off-line services.
C. search goods.
D. search goods. Reset Selection
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Question 11 of 20
Companies that move most rapidly through the e-commerce continuum tend to be:
A. smaller.
B. larger.
C. local.
D. multinational. Reset Selection
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Question 12 of 20
Which of the following companies is most likely to remain in a Phase II e-commerce involvement?
A. A digital music provider
B. An ISP
C. A chain restaurant
D. A specialty manufacturer Reset Selection
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Question 13 of 20
Multichannel strategies are likely to be used by __________ companies.
A. Phase IV
B. pure-player
C. multinational
D. bricks-and-mortar Reset Selection
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Question 14 of 20
Netcentricity is an especially effective measure of the online profitability of __________ companies.
A. Phase I
B. Phase II
C. Phase III
D. Phase IV Reset Selection
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Question 15 of 20
Back-end applications are most likely to be used by __________ companies.
A. Phase I
B. Phase II
C. Phase III
D. Phase IV Reset Selection
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Question 16 of 20
The ability to communicate instantly without regard to physical proximity has led to:
A. platforming.
B. telecommuting.
C. reintermediation.
D. multichanneling. Reset Selection
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Question 17 of 20
Applications that streamline processes via document sharing and communications between business functions are known as:
A. workflow software.
B. instant messaging.
C. intranets.
D. employee Internet management software. Reset Selection
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Question 18 of 20
In the Internet environment, business activity is most directly affected by the:
A. organizational culture.
B. general market conditions.
C. climate of the central exchange environment.
D. pace of product development. Reset Selection
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Question 19 of 20
Which of the following is NOT an aspect of business competitive activity affected by the Internet?
A. Product development
B. Cooperation versus competition
C. Product consumption strategies
D. Customer acquisition costs Reset Selection
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Question 20 of 20
By eliminating the need for middlemen, the Internet enables businesses to conduct which product distribution process?
A. Multichanneling
B. Disintermediation
C. Telecommuting
D. Reintermediation Reset Selection
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