Question 1: Marketing

"Marketing plays a key role in bringing together stakeholders of organizations. These stakeholders include customers, suppliers, agents, representatives, employees and other wider ecosystem partners. With enhanced capabilities of digital technology, the role of marketing must also evolve rapidly'.

Taking the above statement into consideration, answer the question:

Using key marketing concepts, critically evaluate how delivering dynamic experiences that are relevant to customers, both internal and external, is important to your organization. Propose at least three details marketing initiatives driven by digital technologies and evaluate the challenges for implementation.