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Question: 1. Many rational reasons exist for rejecting a particular market in the early stages of screening. Such decisions are made by humans, thus some irrational reasons must exist as well. Suggest some.

2. If, indeed, the three dimensions of distance are valid, to which countries would U.S. companies initially expand? Consider the interrelationships of the distance concepts.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92765376

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