Question 1 many department stores have a bargain basement, Ask an Expert

Management Studies

Question: 1. Many department stores have a bargain basement. Does the basement represent just another department, like the lingerie department or the luggage department? Or is some whole new concept involved?

2. Distinguish among discount houses, price cut-ting by conventional retailers, and mass-merchandising. Forecast the future of low-price selling in food, clothing, and appliances.

3. Discuss a few changes in the marketing environment that you think help to explain why telephone and mail-order retailing has been growing so rapidly.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92759596

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