Question 1 is there such a thing as personality if so how, Ask an Expert

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Question: 1. Is there such a thing as personality? If so, how might you integrate knowledge about consumers' personality traits into a marketing strategy?

2. The Great Recession is over, so things are looking up for many consumers. Still, is frugality the "new normal" or will many of us revert to the free-spending days before the bubble burst in 2008?

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