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Question: 1. In your own words, explain economic needs and how they relate to the economic-man model of consumer behavior. Give an example of a purchase you recently made that is consistent with the economic-man model. Give another that is not explained by the economic-man model. Explain your thinking.

2. Explain what is meant by a hierarchy of needs and provide examples of one or more products that enable you to satisfy each of the four levels of need.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759681

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