Question 1 in your new job as a retail store manager you, Ask an Expert

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Question: 1. In your new job as a retail store manager you decide to add mobile marketing to your promotional campaign. Describe how a Bluetooth Low Energy (BLE) beacon could increase sales in your store.

2. You and three college friends have decided to launch an online business selling clothes college students wear-T-shirts, shorts, sweats, and so on. You plan to use Facebook ads. What "likes" or interests do

(a) college men and

(b) college women have that might help you in planning your Facebook strategy?

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