Ask Marketing Management Expert

Question 1: In the growth stage of a product's life cycle, demand has its own momentum through word of mouth and interactive marketing.

True

False

Question 2: Communications effectiveness depends solely on the content of a message, irrespective of how it is expressed.

True

False

Question 3: The starting point in planning marketing communications is a ________ that profiles all interactions customers in the target market may have with the company and all its products and services.

A) product launch

B) communications audit

C) market research program

D) publicity campaign

E) marketing budget

Question 4: One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?

A) problem removal

B) sensory gratification

C) normal depletion

D) intellectual stimulation

E) problem avoidance

Question 5: Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?

A) sales promotion

B) interactive marketing

C) direct marketing

D) events and experiences

E) publicity

Question 6: ________ refer to the marketing communications element that involves company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers.
Question 6 options:

A) Publicity campaigns

B) Trade promotions

C) Events and experiences

D) Public relations

E) Advertisements

Question 7: Personal influence carries especially great weight when products are inexpensive, risk-free, or purchased frequently.

True

Save

Question 8: Which of the following is a sales promotion tool that is consumer franchise building in nature?

A) price-off packs

B) contests and sweepstakes

C) consumer refund offers

D) trade allowances

E) frequency awards

Question 9: Which of the following is an example of a trade promotion?

A) free samples

B) discount coupons

C) display allowances

D) contests for sales reps

E) premiums

Question 10: ________ is the number of times the average buyer buys a product during the period.

A) Buyer turnover

B) Purchase frequency

C) Customer retention rate

D) Advertising impressions

E) Total number of exposures

Question 11: Dominant brands offer sales promotion deals less frequently because most deals subsidize only current users.

True

False

Question 12: Print advertising, newspapers and magazines, is generally acknowledged as the most powerful advertising medium.

True

False

Question 13: Under which of the following conditions is the reach of media the most important factor in media selection?

A) when introducing frequently purchased brands

B) when going into a defined target market

C) when launching extensions of well-known brands

D) when there are strong competitors to a brand

E) when there is high consumer resistance to the product

Question 14: Which of the following is NOT a benefit of a social media presence for a brand?

A) Social media allows marketers to establish a public voice and presence online.

B) Social media can cost-effectively reinforce other communication activities.

C) Social media can encourage companies to stay innovative and relevant.

D) Social media can be used to build or tap into online communities.

E) Social media allows companies to have a short-term focus.

Question 15: Which of the following is NOT one of the steps that can improve the likelihood of starting positive buzz?

A) Identify underserved, inactive individuals and devote extra effort to them.

B) Supply key people with product samples.

C) Work through community influentials.

D) Develop word-of-mouth referral channels to build business.

E) Provide compelling information that customers want to pass along.

Question 16: To monitor the Gatorade brand on social networks around the clock, ________ created a Mission Control Center - set up like a broadcast television control room - in the middle of the marketing department in its Chicago headquarters.

A) Coca-Cola

B) Cadbury Schweppes

C) PepsiCo

D) P&G

E) Nestlé

Question 17: Which of the following increases the likelihood a brand is discussed in face-to-face, oral communications?

A) brand novelty

B) brand salience

C) brand excitement

D) brand surprise

E) brand edginess

Question 18: Social media play a key role in earned media.

True

False

Question 19: ________ is a form of online word of mouth, or "word of mouse," that encourages consumers to pass along company-developed products and services or audio, video or written information to others online.

A) Viral marketing

B) Guerrilla marketing

C) Microsite marketing

D) Interstitial marketing

E) Public relations

Question 20: In 2010, three top B-to-B ________ were Thermo Scientific lab and research supplies ($10.8 billion), Henry Schien dental, medical, and vet supplies ($7.5 billion) and WESCO International electrical and industry maintenance supplies ($5 billion).

A) inbound telemarketers

B) catalog sellers

C) outbound telemarketers

D) infomercial marketers

E) mobile marketers

Question 21: Which of the following sales positions is most likely to have fixed compensation?

A) an FMCG salesperson selling to supermarkets

B) a salesperson who handles the industrial customers

C) an insurance agent who works part time

D) a service representative in charge of handling incoming customer queries

E) a telemarketer calling up existing customers to bring in additional sales

Question 22: Key indicators of sales performance include all of the following EXCEPT ________.

A) average number of sales calls per salesperson per day

B) average revenue per sales call

C) advanced marketing cost per sales call

D) average cost per sales call

E) entertainment cost per sales call

Question 23: When Saul asks his client, "What system are you using to invoice your customers?" he is asking a ________ question.

A) situation

B) speculation

C) problem

D) need-payoff

E) implication

Question 24: Compensation plans may need to vary depending on the type of salespersons. Which type of salesperson benefits from no ceiling or caps on commissions, overachievement commissions for exceeding quotas, and prize structures that allow multiple winners?

A) stars

B) core performers

C) dogs

D) cash cows

E) laggards

Question 25: A salesperson performing over-the-counter sales in a medical store can be referred to as a(n) ________.

A) order taker

B) demand creator

C) solution vendor

D) phisher

E) missionary

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91527823
  • Price:- $30

Priced at Now at $30, Verified Solution

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As