Question 1 if a company wants its promotion to appeal to a, Ask an Expert

Management Studies

Question: 1. If a company wants its promotion to appeal to a new group of target customers in a foreign country, how can it protect against its communications being misinterpreted?

2. Explain how an understanding of the adoption process would help you develop a promotion blend for digital tape recorders, a new consumer electronics product that produces high-quality recordings. Explain why you might change the promotion blend during the course of the adoption process.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92759735

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