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Question: 1. Identify the strategy decisions a marketing man-ager must make in the advertising area.

2. Discuss the relation of advertising objectives to marketing strategy planning and the kinds of advertising actually needed. Illustrate.

3. List several media that might be effective for reaching consumers in a developing nation with low per capita income and a high level of illiteracy. Briefly discuss the limitations and advantages of each media you suggest.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92760592

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