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Management Studies

Question: 1. How would differences in exchange rates between different countries affect a firm's decisions concerning the use of flexible-price policies in different foreign markets?

2. Cite two examples of continuously selling above the market price. Describe the situations.

3. Explain the types of competitive situations that might lead to a meeting-competition pricing policy.

4. What pricing objective(s) is a skimming pricing policy most likely implementing? Is the same true for a penetration pricing policy? Which policy is probably most appropriate for each of the following products:

(a) a new type of home lawn-sprinkling system,

(b) a new skin patch drug to help smokers quit,

(d) a new children's toy?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92760614

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