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Question: 1. How do you think a furniture manufacturer's buying habits and practices would be affected by the specific type of product to be purchased? Consider fabric for upholstered furniture, a lathe for the production line, cardboard for shipping canons, and lubricants for production machinery.

2. Discuss the importance of target marketing when analyzing organizational markets. How easy is it to isolate homogeneous market segments in these markets?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759704

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