Question 1: Give an example of a product that matches each type of quality and explain why you chose it:

Transcendent:

Product-Based:

Value-Based:

Then discuss which of the types of quality we discussed in class most affect healthcare purchases and why?

Question 2: Hoshin planning uses a process called: ___ ___ ___

Do you think Hoshin planning would be effective for hospital management? Why or why not?

Question 3: What is the most important role of the marketer in health care? Why?

Question 4: Deming says "Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity." Do you agree? Why or why not?

Question 5: Let's say I want to give you an additional reaction paper to be done during finals week for this class. Using Vroom's Expectancy Theory specifically discuss how successful/motivated/etc. you would be in completing this assignment.

Question 6: You're standing on a bridge beside a stranger, watching a large bus careen out of control towards five people. The only way to stop the bus would be to push the stranger off the bridge thereby changing the direction of the bus. What would you do and why? Discuss the ethical theory that led to your decision.

Question 7: A new country is being formed, and you are in charge of deciding how individuals will receive healthcare. Who do you side with - Rawls or Nozick? How would you set up the basic structure of care. Also discuss why you chose that individual theory.

Question 8: Discuss a "basic communication" situation - describe a message you sent, its encoding and decoding, the result, and any feedback that was presented (and any changes that were made in future messages sent).

Question 9: Using the Blake-McCanse Leadership Grid (concern for people and production), discuss what type of management you most prefer working for? After that, discuss what kind of manager you would like to be in a future (or current) administrative role.

Question 10: It's 2:00 am, and your job as the head of a rural ICU (250 miles from any other healthcare facilities) has been taxing in your

first month. You currently have three patients in three beds with no renovations planned for the next fiscal year. Suddenly, the phone rings. There has been a three-car pileup on a local two-lane freeway and they are sending a patient in critical condition to your facility. The patient is a 22 year old honor student, engaged, who is 3 months pregnant. Your three other patients are as follows:

1 - 68 year old female, former school teacher, widowed with no children, one brother who lives out of state. Currently in ICU with a stroke-induced coma.

2 - A 28-month old child recovering from a third bout with infant leukemia, prognosis uncertain. Parents have refused all future treatments for the child and are awaiting approval for palliative care.

3 - Local coal miner, age 45, wife and 6 children. Currently on an experimental treatment for pneumoconiosis. Drifts in and out of consciousness.

The new patient will die without immediate treatment. You are too far from any other facility to make a decision without likely death to one of the four people. So....first, discuss what decision you will make. Second, discuss the ethical theories you used to make your decision.

Question 11: Two important points involved in quality surround "are we doing things right" and "are we doing the right things". In your estimation (using examples where necessary), how do you think our health care/health care system is doing with the answers to those two questions?

Question 12: Draw the iceberg in Crosby's model and list a few of both hidden costs and visible costs. Bring your iceberg to class if you prefer!

Question 13: The book lists a number of other situations which involve ethics (euthanasia, right to die, abortion, etc). Choose one and discuss if you agree or disagree with the topic and what ethical theory you use to back up/validate/justify your response.