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Question: 1. Give an example of a product that is a new unsought product for most people. Briefly ex-plain why it is an unsought product.

2. In what types of stores would you expect to find:

(a) convenience products,

(b) shopping products,

(c) specialty products, and

(d) unsought products?

3. Cite two examples of business products that require a substantial amount of service in order to be useful.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759272

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