Question 1 find good and bad examples of advertising that, Ask an Expert

Management Studies

Question: 1. Find good and bad examples of advertising that targets older consumers. To what degree does advertising stereotype the elderly? What elements of ads or other promotions appear to determine their effectiveness in reaching and persuading this group?

2. Interview some retired people. How are they reconstructing their identities? What opportunities do their desires present for marketers?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92676699

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