Question 1 explain the role of product or brand managers, Ask an Expert

Management Studies

Question: 1. Explain the role of product or brand managers. When would it make sense for one of a company's current brand managers to be in charge of the new-product development process? Explain your thinking.

2. If a firm offers one of its brands in a number of different countries, would it make sense for one brand manager to be in charge, or would each country require its own brand manager? Explain your thinking.

3. Discuss the social value of new-product development activities that seem to encourage people to discard products that are not all worn out. is this an economic waste? How worn out is all worn out? Must a shirt have holes in it? How big?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92759654

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