Question 1 explain psychographics and life-style analysis, Ask an Expert

Management Studies

Question: 1. Explain psychographics and life-style analysis. Explain how they might be useful for planning marketing strategies to reach college students as opposed to average consumers.

2. A supermarket chain is planning to open a number of new stores to appeal to Hispanics in southern California. Give some examples that indicate how the four Ps might be adjusted to appeal to the Hispanic subculture.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92759675

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