Question: 1. Explain how you would go about seeding a new music CD in a particular market of your choice. Be specific regarding the nature of the target audience toward which your seeding efforts would be directed and the techniques and methods you would employ to seed the vanguard among your target audience.

2. In your view, why do marketing practitioners use the terms guerilla marketing, viral marketing, and street marketing in reference to efforts to create buzz for new products and brands?