Question 1 explain how opinion leaders affect a firms, Ask an Expert

Management Studies

Question: 1. Explain how opinion leaders affect a firm's pro-motion planning.

2. Discuss how the adoption curve should be used to plan the promotion blend(s) for a new, wire-less portable telephone that can be wed in cars while traveling.

3. Promotion has been the target of considerable criticism. What specific types of promotion are probably the object of this criticism? Give a specific example that illustrates your thinking.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92759732

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