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Question: 1. Explain how industry sales and industry profits behave over the product life cycle.

2. Cite two examples of products that you feel are currently in each of the product life-cycle stages. Consider services as well as physical goods.

3. Explain how you might reach different conclusions about the correct product life-cycle stage(s) in the worldwide automobile market.

4. Explain why individual brands may not follow the product life-cycle pattern. Give an example of a new brand that is not entering the life cycle at the market introduction stage.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759665

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