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Question: 1. Explain how a firm's objectives may affect its search for opportunities.

2. Specifically, how would various company objectives affect the development of a marketing mix for a new type of baby shoe? If this company were just being formed by a former shoemaker with limited financial resources, list the objectives she might have. Then discuss how they would affect the development of her marketing strategy.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759186

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