Question: 1. Explain discrepancies of quantity and assortment using the clothing business as an example. How does the application of these concepts change when selling steel to the automobile industry ? What impact does this have on the number and kinds of marketing specialists required?
2. Explain the four regrouping activities with an ex-ample from the building supply industry (nails, paint, flooring, plumbing fixtures, etc.). Do you think that many specialists develop in this industry, or do producers handle the job themselves? What kinds of marketing channels would you expect to find in this industry, and what functions would various channel members provide!