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Question: 1. E-mail advertising is claimed to be very effective for viral marketing purposes-that is, buzz generation. This is accomplished by requesting an e-mail recipient to forward the message to a friend. Return to the discussion of buzz generation along with the Global Focus insert in the present chapter, and then present your views on the effectiveness of the e-mail viral marketing practice. In other words, explain what makes e-mail buzz generation effective or not.

2. Behavioral targeting was characterized as search engine advertising on steroids. Explain what the practitioner who used this clever expression had in mind.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92756689

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