Question: 1. Download the annual report or get an analyst report for the company you have chosen for project or that you are interested in following. Look at the company's financials.

a. Look at income statement (past 5 years)

i. Describe Top line growth (growth in revenue from operations).

ii. Describe what's going on in box 1 (both in dollars and %)

iii. What is CAGR for both?

iv. Briefly describe your impression of direction of company and what ? you think is driving changes if any? (Are GM high/low-why)

b. Look at company's growth-

i. What do you think is company's growth strategy- what are key sources for growth in past and future?

ii. What does the company's annual report say about it strategy?

iii. What are key ways this company provides consumer value?

iv. How important is brand? Calculate Q-ratio?

c. What is the story in box 2 of income statement (operating income)?

i. What are trends in SG&A?

ii. What does relationship between box 1 and 2 say about strategy?

2. Find an analyst report on your company. What do they report is its strengths and ?weakness are as well as growth potential?

3. What are the important metrics to study retailer performance? Are these discussed in the report or analyst report? How does your company compare to other key competitors or industry standards?

4. Who are the key competitors for this company?