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Question: 1. Distinguish clearly between mass marketing and target marketing. Use an example.

2. Why is the customer placed in the center of the four Ps in the text diagram of a marketing strategy Explain, using a specific ex-ample from your own experience.

3. Explain, in your own words, what each of the four Ps involves.

4. Evaluate the text's statement, "A marketing strategy sets the details of implementation."

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759614

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