Question 1 distinguish between strategy decisions and, Ask an Expert

Management Studies

Question: 1. Distinguish between strategy decisions and operational decisions, illustrating for a local retailer.

2. Distinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer.

3. Outline a marketing strategy for each of the following new products: (a) a radically new de-sign for a toothbrush, (b) a new fishing reel, (c) a new wonder drug, (d) a new industrial stapling machine.

4. Provide a specific illustration of why marketing strategy planning is important for all business-people, not just for those in the marketing department.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92759611

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