Question 1 distinguish between competitive marketing mixes, Ask an Expert

Management Studies

Question: 1. Distinguish between competitive marketing mixes and superior mixes that lead to break-through opportunities.

2. Why is spreadsheet analysis a popular tool for marketing strategy planning?

3. Distinguish clearly between marketing plans and marketing programs.

4. Consider how the marketing manager's job be-comes more complex when it's necessary to develop and plan several strategies as pan of a marketing program. Be sure to discuss how the manager might have to handle different strategies at different stages in the product life cycle. To make your discussion more concrete, con-skier the job of a marketing manager for a sporting product manufacturer.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92760670

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