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Question: 1. Distinguish among the jobs of producers, wholesalers', and retailers' order-getting sales-people. If one order getter is needed, must all the salespeople in a channel be order getters? Illustrate.

2. Discuss the role of the manufacturers' agent in a marketing manager's promotion plans. What kind of salesperson is a manufacturers' agent? What type of compensation plan is used for a manufacturers agent?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759220

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