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Question 1. Discuss what brand elements would be most useful for differentiating your company's brand from competing brands.

Question 2. In a sentence or two, what is the appropriate positioning for your company's product?

Question 3. What factors will you use to determine your company's strategic group, and what competitive strategy would be most effective as your company introduces this new project?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9789551

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