Question 1 discuss the potential conflict among the various, Ask an Expert

Management Studies

Question: 1. Discuss the potential conflict among the various promotion managers. How could this be reduced?

2. Explain why sales promotion is currently a weak spot in marketing and suggest what might be done.

3. If sales promotion spending continues to grow-often at the expense of media advertising-how will this affect the rates charged by mass media (or advertising time or space? How will it affect advertising agencies?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92759728

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