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Question: 1. Discuss the life cycle of a product in terms of its probable impact on a manufacturer's marketing mix. Illustrate using personal computers.

2. What characteristics of a new product will help it to move through the early stages of the product life cycle more quickly? Briefly discuss each characteristic-illustrating with a product of your choice. Indicate how each characteristic might be viewed in some other country.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759661

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