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Question: 1. Discuss the future of the specialty shop if producers place greater emphasis on mass selling because of the inadequacy of retail order taking.

2. Compare and contrast missionary salespeople and technical specialists.

3. How would a straight commission plan provide flexibility in the sale of a line of women's clothing products that continually vary in profitability?

4. Explain how a compensation plan could be developed to provide incentives for experienced salespeople and yet make some provision for trainees who have not yet learned the job.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759217

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