Question 1 discuss the future of smaller advertising, Ask an Expert

Management Studies

Question: 1. Discuss the future of smaller advertising agencies now that many of the largest are merging to form mega-agencies.

2. Does advertising cost too much? How can this be measured?

3. How would your local newspaper be affected if local supermarkets switched their weekly advertising and instead used a service that delivered weekly, free-standing ads directly to each home?

4. Is it unfair to advertise to children? Is it unfair to advertise to less-educated or less-experienced people of any age? Is it unfair to advertise for "unnecessary" products? Is it unfair to criticize a competitor's product in an ad?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92760577

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