Question 1 develop a matrix to compare the five elements of, Ask an Expert

Management Studies

Question: 1. Develop a matrix to compare the five elements of the promotional mix on three criteria-to whom you deliver the message, what you say, and when you say it.

2. Explain how the promotional tools used by an airline would differ if the target audience were

(a) consumers who travel for pleasure and

(b) corporate travel departments that select the airlines to be used by company employees.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92694585

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