Question 1 describe the major differences among industrial, Ask an Expert

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Question: 1. Describe the major differences among industrial firms, resellers, and government units in the United States.

2. List and discuss the key characteristics of organizational buying that make it different from consumer buying.

3. What is a buying center? Describe the roles assumed by people in a buying center and what useful questions should be raised to guide any analysis of the structure and behavior of a buying center.

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