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Question: 1. Conduct an informal audit of on-premise business signage in your college or university community. Specifically, select five examples of on-premise signage that you regard as particularly effective. Using material from Chapter 5 on the CPM and HEM models, explain why your chosen illustrations likely stand a good chance of attracting consumer attention and influencing their behavior.

2. What functions can point-of-purchase materials accomplish that mass media advertising cannot?

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Marketing Management, Management Studies

Category:- Marketing Management
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