Question :1.

CLA 2 Comprehensive learning Assessment

In CLA 1, your assignment was to develop a marketing plan by conducting research to find out if a new demographic would be potential customers in your clothing stores in the suburbs. The results are in and it appears that this new demographic in the suburbs will be willing to purchase your products, good job! One of the drawbacks of this type of market research is that the design process was time consuming and costly in terms of man hours. As a result, you lost some of the market share due to new entrants to the clothing market who also targeted this demographic.

In an effort to be proactive and continue to grow the organization by offering new products and selling them to a brand new demographic, you want to create a more intelligent design for market research and planning. In addition you want this new design to be more robust and provide more detailed information about survey participants.

Your assignment for this CLA is to build on what research design you have already and create this intelligent marketing process that has the ability to utilize quantitative and qualitative data, has modular design in terms of constructs, and can assign sampling and survey/questionnaire design based on the data that is input.

Your report on this new intelligent research marketing process should be presented in a market research report and you should ensure proper data preparation and analysis.

2. Presentation

In addition to your CLA2 report, please prepare a professional PowerPoint presentation summarizing your findings for CLA2. The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of 12 slides (minimum).

You should use content from your report as material for your PowerPoint presentation. Students will present their PowerPoint during the last week of class in either the On-Campus Class Session or the online Virtual Class Session, as determined by the professor. Presentations should not exceed 12 minutes.

Format for Marketing Research

- Title page

- Table of contents

- Executive summary

• Research objectives
• Concise statement of method
• Summary of key findings
• Conclusion and recommendations

- Introduction

- Research method and procedures

- Data analysis and findings

- Conclusions and recommendations

- Limitations

- Appendixes