Question 1 cite an actual local example of each of the, Ask an Expert

Management Studies

Question: 1. Cite an actual local example of each of the three kinds of sales presentations discussed in the chapter. Explain for each situation whether a different type of presentation would have been better.

2. Describe a consultative selling sales presentation that you experienced recently. How could it have been improved by fuller use of the AIDA framework?

3. How would our economy operate if personal sales-people were outlawed? Could the economy work? If so, how? If not, what is the minimum personal selling effort necessary? Could this minimum personal selling effort be controlled by law?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92759215

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