QUESTION 1: Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you've learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.

QUESTION 2: Read "Why Marketers Need To Stop Following Trends And Start Advancing Movements" (http://www.forbes.com/sites/onmarketing/2014/02/24/why-marketers-need-to-stop-following-trends-and-start-advancing-movements/#40d9994236ed). Local businesses and organizations transitioning to global markets might concern themselves with many conditions occurring in host foreign countries, including trend. The author identified three strategies that marketers should implement in regards to trend.

1. What are the three ideas?

2. Provide an example of a trendy condition in a local or global arena and how you would implement these strategies in a local or global trendy condition.

3. Is the author right to take this approach?