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Question: 1. Briefly explain the nature of the three basic pro- ager. What are the main strengths and limits- motion methods available to a marketing manrions of each.

2. Relate the three basic promotion objectives to the four jobs (AIDA) of promotion using a specific example.

3. Discuss the communication process in relation to a producer's promotion of an accessory product-say, a new electronic security system businesses use to limit access to areas where they store confidential records.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759738

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